A children's campaign.
Campaign initiative was to reach out on behalf of children for health, fitness, and education.
To reflect the children's initiative, the logo was hand drawn and colored, the colors picked up from the NBC peacock logo.
For the campaign launch, the information for media and possible sponsors, a box was developed and designed with the look of flash cards. The box opened by folding out to reveal a card with separate messaging. Any images (besides the children's photos) were hand drawn as well.
