6 to grow on campaign
Project goal: Create logo and marketing handout for the initial launch of a children's PR initiative. Materials geared towards sponsors.
Keeping with a child's influence, the logo design used the look of hand drawn imagery and colors of the NBC peacock. For the initial launch package to gain sponsors, a flash card theme, symbolizing youth, was created with a different message on each card. All images used were hand drawn and with coloring reflecting the peacock colors. A box was created to hold the flash cards. The opening was "hidden" in the cover logo, with the design hiding the center seam. This created a hidden box feel, similar to a treasure box a child would find, one with hidden compartments.
Large Touch Screen Interactive Project
Project goal: Create a presentation for use on a 72" large touch-screen tv for use in trade shows or meetings.
The navigation on the left was two-fold: circle navigation used imagery for topics of interest (boating, auto, off-road, etc.). The vertical navigation below the circle included a list of topics (what is..., how to use, small engine, etc.).
Each slide had illustrations and/or video for further explanation of the use of the products. Page navigation was on the lower left.
Fun REI Mockup Project
As someone who loves REI and being outdoors, I wanted to create a proposed campaign using the letters R-E-I.
The title uses the logo letters as well as picks up the outdoor adventure theme for which REI is known. Considering they've been expanding their running apparel, I chose to use RUN in the title.
I chose simple imagery to better connect the viewer with the moment. The title font is clean, bold, similar to the logo font. REI wants to encourage people to get outdoors, hence the tagline used "Get Outdoors".
